Head of Marketing


Location: Remote (US-based only; not hiring in CA or NY)
Reports to: President/CEO and SVP International Sales
Team: Managing a team of 3

This is a high-impact opportunity for a strategic and hands-on marketing leader to recharge and rebuild a global marketing function for a leading provider of signmaking, digital printing, and CNC machining software. With a new product launching this fall and growing international presence, SAi is seeking a Head of Marketing to define brand positioning, reinvigorate the internal team, and drive modern marketing strategies that support both revenue growth and cultural transformation.

You’ll partner closely with the CEO, Chief Product Officer, and global sales leadership to take SAi’s marketing to the next level—both in how the company shows up in the market and how the internal team operates. This is the right role for someone who thrives on building clarity and momentum, knows how to activate marketing for new and mature products alike, and has the executive presence to lead through change.

 

Responsibilities:  

  • Lead and evolve SAi’s brand and go-to-market strategy across key products, including new software solutions launching in late 2025

  • Manage and grow a marketing team (3 direct reports), assess team strengths and gaps, and re-energize the culture with clear goals, accountability, and collaboration

  • Build and execute integrated campaigns across social, PR, content, trade shows, and more —balancing modern digital channels with industry-specific tactics

  • Partner closely with the Chief Product Officer (CPO) to craft compelling messaging and launches for new products

  • Support two business arms: Sales (direct and channel/reseller) and Learning & Development (Adendo training initiatives)

  • Own trade show strategy, execution, and performance—including event operations, booth experience, and on-site launches

  • Audit and optimize current marketing operations: identify process breakdowns, team misalignment, or ineffective activities

  • Act as a bridge between the US and international teams, fostering better communication and strategic alignment

  • Report directly to the CEO and SVP of International Sales, with strong cross-functional ties to Product, Sales, and L&D

 

 

Requirements:  

  • 5+ years of experience in B2B marketing, ideally in SaaS, software, or tech-enabled services

  • Proven success in developing and managing full-funnel marketing programs, from brand awareness to demand generation

  • A people-first leader who can inspire and organize cross-functional teams and manage strong personalities with clarity and empathy

  • Comfortable in fast-paced, small-company environments—able to wear multiple hats and build structure where needed

  • Strategic thinker with tactical chops—can lead positioning efforts and also ensure the booth is ready, the social post goes live, and the team is briefed

  • Experience supporting both direct and channel sales organizations

  • Strong executive presence; able to confidently present to and influence senior leadership

  • Not from the signmaking or CNC industries—fresh perspective is valued over insider knowledge

Nice to Have:  

  • Experience with digital product marketing, SaaS platforms, or go-to-market in adjacent verticals (design software, creator economy, etc.)

  • Prior experience revitalizing a legacy brand or turning around team culture

  • Familiarity with product launches timed to major trade shows (e.g. Printing United)

 

Details

  • Compensation: ~$120K base + bonus ($5–10K based on company profit)

  • Work Setup: Remote, US-based; travel required for trade shows (domestic + international)

  • Benefits: 100% medical coverage for employee; 50% for spouse/children. Flexible time off.

  • Culture: Collaborative, no bureaucracy, opportunity to work directly with Founder, CEO and CPO

  • Team Size: <100 employees globally

 

If you’re a dynamic marketing leader ready to modernize a brand, coach a team through change, and launch cutting-edge tools that shape an industry—SAi wants to hear from you.