Location: offices in NYC, 3x per week in office

Our mission-driven HealthTech company is hiring a hands-on Growth & Lifecycle Marketing Manager to help us activate and convert demand across the funnel. This person will bring a test-and-learn mindset to campaign execution, email strategy, paid media, and lead conversion—particularly around conferences, referrals, and warm pipeline. You’ll work closely with Sales, Events, and Product Marketing to identify high-impact opportunities to shorten the path from interest to action.

Responsibilities:

• Build and execute email campaigns, journeys, and light automations

• Support lead capture and conversion efforts around conferences, events, and partnerships

• Identify and test new channels and conversion strategies (LPs, paid, referral loops, etc.)

• Plan and execute lightweight paid campaigns (LinkedIn, retargeting, etc.)

• Own campaign reporting and funnel performance in partnership with Sales Ops

• Partner with Content and Product Marketing on asset development and usage

Minimum Qualifications:

• 4+ years in growth, lifecycle, or demand marketing roles

• Experience managing campaigns in HubSpot or similar tools

• Experience executing paid campaigns in B2B environments

• Strong analytical mindset and comfort working across functions

• Excellent attention to detail and ability to move quickly

Preferred Qualifications:

• Experience in healthcare, B2B, or sales-led growth environments

• Light SEO or referral marketing experience a plus